Tuesday, September 12, 2006
Jollibee Fastfood Franchise
Jollibee is one of the Philippines' phenomenal business success stories. Starting in 1975 as a two-branch ice cream parlor, it later expanded its menu to include hot sandwiches and other meals. With encouraging success, Jollibee Foods Corporation was incorporated in 1978 with seven outlets to fully explore the possibilities of a hamburger concept. Thus was born the company that revolutionized the fast food industry in the Philippines.
In 1984, Jollibee reached the P500 million sales mark, catapulting the company into the list of Top 500 Philippine Corporations. In 1987, barely 10 years in the business, the company joined the ranks of the Philippines' Top 100 Corporations. It then became the first Philippine fast food chain to break the P1 billion sales mark in 1989. In 1993, Jollibee became the first food service company to be listed in the Philippine Stock Exchange; thus broadening its capitalization and laying the groundwork for sustained expansion locally and beyond the Philippines.
# What are the qualifications of a Jollibee franchisee?
Following are qualifications Jollibee looks for in a franchisee:
* An entrepreneur who is self-driven;
* Knows how to motivate his people;
* Willing to devote time to oversee the day to day operation of his restaurant;
* Willing to undergo a full time training on restaurant operations;
* Ability to fund the investment requirement.
# How much is the investment required for a Jollibee restaurant?
The financial requirement depending on the final store size and facilities ranges from P20 to P30 Million.
# What is included in the investment?
The investment includes the construction of the store, kitchen equipment and facilities, furniture and fixtures, air-con system, signage, and pre-operating expenses.
# Does Jollibee provide financing for the franchise?
No. Jollibee does not provide any financing.
# If I don't have a site or a location can I apply for a franchise?
Yes, you can still apply, but only applicants with applied sites will be processed by Jollibee for now. In the meantime, Jollibee will include you in its data bank of interested applicants without applied sites.
# Can a corporation apply for a franchise?
We award franchises to individuals only. Upon approval of the franchise, this individual can organize a corporation where he must have clear majority ownership.
# How much is the return on investment?
The restaurant profitability is dependent on several factors such as sales, market potential, investment and the ability of the franchisee to control his operating expenses. Other questions on financial viability will be discussed only during the interview process.
# What is the required lot size or floor area?
The size of the property required for a restaurant is dependent on the store model that will be developed in a particular market.
# How long is the training program?
The franchisee is required to successfully complete a 3-month full time Basic Operations Training Program (BOTP) at a designated training store.
# Who will provide the manpower to operate the restaurant?
Jollibee will assist the franchisee in the recruitment and training of its management team. However,this team will be employees of the franchisee who is responsible for their salaries and benefits while on training
For more information or inquiries, contact the following:
Tel. No. (632) 898-8181
Fax No. (632) 634-1191 or
For sites/locations within Metro Manila:
MR. EGOY APOSTOL
Phone number: 688-7162
For sites/locations within North Luzon:
MR. BENG HUYONG
Phone number: 688-7192
For sites/locations within South Luzon:
MS. MARIBELLE CRUZ
Phone number: 688-7145
For sites/locations within Visayas/Mindanao:
Network Development Group for Vis-Min
c/o MR. DINDO R. BRISUENO
2/F Jollibee P. Del Rosario cor. Pelaez St., Cebu City
Phone number :
Cebu Office: (032) 256-1960 loc 2075
Manila Office:(02 ) 634-1111 loc 7175
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said this on Thursday, September 17, 2009 1:42:00 PM
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